EV transition uncertainty
Buyers stalling, dealers under-trained, patchy charging infrastructure, and demand forecasts swinging on policy headlines.
Industries · Automotive & Mobility
The car decision starts long before the showroom.
Mobility starts even earlier.
Automotive and mobility research demands access to buyers, owners, fleet managers, and emerging-mobility users - verified by purchase stage, vehicle segment, and ownership tenure before they enter a study. It is automotive market research delivered the way an automotive market research company should, extending naturally into mobility research services for shared and connected transport.
Industry Challenges
The strategic challenges
this sector faces.
Mobility-as-a-service threat
Ownership economics shifting; Tier-1 metro buyers no longer assume a car is the answer.
Connected-vehicle data rights
Regulators, OEMs, and customers disagree on data ownership, monetisation, and consent.
Our Automotive & Mobility Community
Audiences that shape
automotive & mobility decisions.
Buyers, owners, fleet operators, and emerging-mobility users - six audiences segmented by vehicle, intent, and engagement, not just self-declared interest.
Buyers
Active Car Buyers (In-Market)
Verified in-market buyers planning a purchase within 6 months - segmented by budget bracket, segment preference, and brand shortlist.
Owners
Current Vehicle Owners
Existing car owners segmented by vehicle age, brand, segment, and ownership satisfaction - the most predictive audience for conquest and retention research.
EV
EV Intenders & Early Adopters
Electric vehicle considerers and owners - a rapidly growing segment commercially critical for OEM brand strategy and charging infrastructure planning.
Commercial
Fleet Managers & Commercial Operators
Fleet decision-makers at logistics companies, corporates, and cab aggregators - commercial vehicle buyers with high purchase frequency.
Mobility
Shared & Emerging Mobility Users
Active users of ride-hailing, car-sharing, and micro-mobility platforms - verified by platform and frequency, not claim.
Dealer
Dealer & Service Professionals
Dealership sales managers, service advisors, and aftersales heads - the dealer-side perspective on brand, product, and customer dynamics.
Research Applications
What our Automotive & Mobility
research powers.
Six decisions every Auto and Mobility team faces - from new model launch to shared-mobility strategy. The research design that closes each one.
New Model Launch Research
Pre-launch concept testing, naming research, feature evaluation, and pricing sensitivity - across target buyer segments before final engineering sign-off.
Purchase Funnel & Consideration
Map the consideration set, shortlisting criteria, and decision influencers at each stage of the automotive purchase journey.
EV Adoption & Barriers
Range anxiety, charging infrastructure concerns, total-cost-of-ownership attitudes, and brand trust shaping EV purchase decisions.
Shared & Emerging Mobility
Decode usage, switching, and willingness-to-pay across ride-hailing, car-share, and micro-mobility platforms - verified user behaviour, not survey theatre.
Brand Equity & Competitive Positioning
Measure brand awareness, imagery, and consideration scores across the competitive landscape - continuous tracking or wave-based.
Aftersales & Service Experience
Service experience, parts and accessories purchase behaviour, and brand loyalty at the aftersales touchpoint - where most automotive relationships are won or lost.
How We Help
Research solutions tailored
for Automotive & Mobility.
Each solution is designed around how this sector actually makes decisions - the right audience, the right methodology, and the right analytical frame for the call you face.
✓
EV Buyer Decision Studies
Range, charging anxiety, TCO, brand trust - what actually moves intent across price tiers and city tiers.
✓
Connected-Vehicle Acceptance
Decode privacy trade-offs, data-sharing willingness, and feature value for telematics, OTA, and infotainment.
✓
Mobility Switching Studies
Where ownership ends and shared mobility begins - by metro, by income tier, by use case.
Case Study
Intelligence in action.
A real brief. A real outcome.
CLIENT CASE STUDY - AUTOMOTIVE & MOBILITY
A Leading Indian Passenger Vehicle OEM
Objective
Assess purchase intent and feature preference priorities for a new mid-SUV model among urban and semi-urban buyers aged 28-45.
Approach
1,500 online surveys across 12 cities with verified in-market SUV buyers. Conjoint analysis to prioritise feature trade-offs, supplemented by 10 co-creation IDIs with target buyer personas.
Outcome
Connected car features were valued 2.3x more than powertrain options in the target segment - a finding that shifted the product team's feature prioritisation for the launch variant spec.
Why Robin & Berry
The research partner
Automotive & Mobility needs
looks different.
Sector-Specific Audience Depth
Verified by role, sector, and active engagement - not stitched from a generic database. Each panel built around how decisions actually flow in this sector.
5-Stage Quality Validation
Every response passes through our Validation Intelligence Loop before it reaches your dataset. Quality Certificate provided with every deliverable.
2-Hour Response Guarantee
A senior sector specialist responds to every brief within 2 hours - with a proposed approach, not just an acknowledgement email.
Continue exploring
Brief us
Auto & Mobility research that reaches the buyer before the competition does.
Brief our Automotive & Mobility research specialists. We'll design the right audience, methodology, and quality architecture for your decision - within 2 hours.