01Thesis
One hypothesis / proposition, two methods
A single document written before fieldwork. Qual and quant both answer it — in their own language. No two teams, no two debriefs, no two versions of the truth.
Most “mixed-method” research arrives as two siloed reports stapled together — a quant deck and a qual deck that never meet. We treat qual and quant as one argument: a shared thesis where every claim carries both a number and a voice.
Every recommendation comes with both a statistic and a quote. The numbers tell you what is true. The voices tell you why. Decisions get made on both — not on one with the other as decoration.
A single document written before fieldwork. Qual and quant both answer it — in their own language. No two teams, no two debriefs, no two versions of the truth.
A six-hundred-person survey and fifteen depth interviews against the same hypothesis. What surfaces in one reshapes the other mid-stream — not after, when it's too late to do anything about it.
Every recommendation cites both a statistic and a quote. Where they disagree, we say so out loud — that tension is usually where the real decision lives.
The numbers tell you what. The voices tell you why. The decision sits in one room, in one conversation, with one story — not two teams pointing at each other.
Send us your hypothesis and we'll draft a 1-page integrated design — one thesis, both methods, one synthesized deck. No cost, no commitment.