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Hypothesis-Led Design
Every questionnaire starts with your decision objective. We map the data outputs needed to each strategic question before writing a single survey item.
Quantitative research is only as good as the audience answering the questions. We combine large-scale survey execution with AI-validated respondent matching and integrated quality controls — so every insight drawn from your data stands on solid ground.
Most quant research answers the question as written. We work backwards — starting with the decision your organisation needs to make, then designing the survey, sample, and analysis to produce an answer you can act on.
Every questionnaire starts with your decision objective. We map the data outputs needed to each strategic question before writing a single survey item.
Our AI matching engine ensures each respondent genuinely represents the target profile — not just the demographic screener, but the attitudinal and behavioural profile.
Quality logic is built into the survey itself — attention checks, consistency traps, straight-liner detection, and speeder flags operating in real-time during fieldwork.
From one-off concept tests to always-on tracking studies — we design and execute the format that fits your intelligence objective.
Self-completion surveys delivered to precisely targeted panel members via web and mobile. Scalable from 100 to 100,000+ respondents across any geography. Rapid field closure with real-time progress monitoring.
Continuous tracking studies monitoring brand awareness, perception, preference, and NPS over rolling time periods. Same panel composition maintained for true longitudinal comparability.
Shared-field omnibus surveys that give you nationally representative data within 48 hours. Ideal for quick hypothesis testing, topline validation, or PR research on a tight budget and timeline.
Structured evaluation of new concepts, product prototypes, packaging designs, and campaign ideas. Monadically designed to eliminate order bias. Rigorous statistical testing included.
Structured satisfaction and loyalty measurement across customer touchpoints. Benchmarked against industry standards. Actionable driver analysis identifying where to invest for maximum impact.
Same-respondent tracking over extended periods — weeks, months, or years. Tracks genuine attitude and behaviour change, not cross-sectional noise. Managed panel retention included.
We treat survey programming as quality architecture, not a technical task. Every survey we program has fraud prevention, quality logic, and response validation built in from the first question.
Embedded attention traps that flag inattentive respondents before they corrupt your data
Cross-question validation that flags contradictory responses in real time
Time-per-question monitoring and response pattern analysis across the full questionnaire
Personalised survey paths that maintain relevance and prevent respondent fatigue
Live dashboard tracking incidence rate, completion time, quality flags, and quota progress
From foundational market sizing to advanced segmentation — quantitative research at Robin & Berry is designed to produce intelligence, not just data.
Define market boundaries, estimate addressable opportunity, and segment consumers by genuine behavioural and attitudinal profiles — not just demographics.
StrategicTrack awareness, consideration, preference, and loyalty across your brand and competitors. Identify equity drivers and vulnerabilities with precision.
TrackingDeep understanding of how consumers think about, use, and choose products within a category. Foundational intelligence for positioning and communication strategy.
A&U StudiesGabor-Granger, Van Westendorp, and Conjoint-based pricing studies to identify optimal price points and measure price sensitivity with rigour.
Pricing ResearchEvaluate communication effectiveness before launch and measure real-world impact after. Identify what's working, what isn't, and why.
Comms ResearchTell us what decision you need to power. We'll design the right approach within 2 hours.